QUESTION
Amazon.com Inc. is an American multinational electronic commerce company founded by Jeff Bezos in 1994. It started as an online bookstore, but now sells a variety of products including apparel, furniture, toys, food, software, electronics, and DVDs. It is the world's largest online retailer and aims to provide the best buying experience on the Internet
(a) Perform a PORTER'S FIVE FORCES analysis of Amazon.com to determine the attractiveness of its industry
(b) Amazon.com wants to identify strategies to improve its competitive advantage. Carry out a SWOT analysis to analyze and evaluate its current situation