Question 1:
"Marketing Research is a systematic and planned formal approach to the collection of marketing information." This implies that there is a formal marketing research process. Outline the several stages that are involved in the marketing research process and explain the activities that are carried out at each stage.
Question 2:
"In any marketing research project the crucial step lies in the problem definition." Explain this statement and why this is so.
Question 3:
The design of a specific marketing research methodology depends on the objective/s of the research being undertaken. Bearing this in mind and using examples to illustrate your answer, describe the nature and discuss the specific role of the following categories of marketing research within the overall marketing research process:
(a) Exploratory research
(b) Descriptive research
(c) Causal (experimental) research