question 1a explain the term secondary data, Marketing Management

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question 1a explain the term secondary data

Question 1:

(a) Explain the term "secondary data sources".

(b) Why should a company use all potential sources of secondary data before initiating primary data research?

Question 2:

Outline the procedure for developing a questionnaire. Assume that you are developing a questionnaire for a new sandwich for McDonald's in several countries. Use this situation to discuss the questionnaire development.

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Marketing Management: question 1a explain the term secondary data

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Marketing Management: question 1a explain the term secondary data

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