Question 1:
Describe why the three segments of the very young, the working women and the elders need different advertising strategies now.
- Introduction
- Seven Sub classifications
- Conclusion
Question 2:
Describe the advantage of Direct Marketing. List all the methods and media used for it.
- Detailed explanation on "New Media & Direct Marketing"
- List of Methods & Medias used
Question 3:
Explain DSS and its role in ad budgeting methods.
- Detail Explanation on Decision Support System