Question 1:
A. List and describe the brand-building steps?
B. Define the term position and brand Image?
C. Why is trust the primary construct in a brand relationship.
Question 2:
A. Evaluate Promotion Objectives.
B. Distinguish between Active Media and Passive Media with clear examples?
C. Evaluate how a destination marketer can optimize both types of media for effecting marketing positioning?
Question 3:
A. Define personal selling in the context of service industry?
B. Explain the promotional decision process.
Question 4:
Write short notes on the following:
A. Define the term consumerism and provide examples.
B. Evaluate the Principles For Public Policy Toward Marketing.
C. What are the Major Public Policy Issues.