Mauritius is an open economy. The recent global financial crisis, world climatic changes impacting on food prices, and the strong demand from the BRIC(Brazil, Russia, India, and China) countries, have affected the Mauritian business environment in different ways.
You are working as Marketing Manager in an organization of your choice that serves the Mauritian market. Your Chief Executive Officer has asked you to write a report in which you
a) identify and explain the ways in which the changes in Mauritius macro-environment are influencing buying behaviour of households and organisations in your industry.
b) discuss the implications of these behavioural changes for your chosen organization and make recommendations of the most appropriate marketing mix response for your organisation to adopt to ensure growth in the future.