Question 1. All of the following are potential benefits of B2B e-commerce EXCEPT:
A. increased production flexibility.
B. increased product cycle time.
C. increased opportunities to collaborate with suppliers and distributors.
D. increased visibility and real-time information sharing among all participants in the supply chain network.
Question 2. Facebook is an example of a(n):
A. interest-based social network.
B. affinity community/social network.
C. general community/social network.
D. practice network.
Question 3. Which of the following was a primary feature of early online communities?
A. Chat
B. Network discovery
C. Widgets
D. Message boards
Question 4. VWGroupSupply.com is an example of an:
A. e-distributor.
B. e-procurement Net marketplace.
C. exchange.
D. industry consortium.
Question 5. When sellers agree informally or formally to set floor prices below which they will not sell on auction items, it is known as:
A. discriminatory pricing.
B. price matching.
C. bid rigging.
D. uniform pricing.
Question 6. Which of the following primarily involve long-term sourcing?
A. E-distributors and exchanges
B. E-distributors and industry consortia
C. E-procurement Net marketplaces and exchanges
D. E-procurement Net marketplaces and industry consortia
Question 7. Industry consortia are sometimes referred to as:
A. one-to-one markets.
B. one-to-many markets.
C. many-to-few markets.
D. many-to-many markets.
Question 8. Which of the following statements illustrates the network effects to which portals are subject?
A. Specialized vertical market portals attract only 2-10 percent of the audience, while a few large megaportals garner most of the market.
B. The value of the portal to advertisers and consumers increases geometrically as reach increases.
C. The greater the amount of content provided by a portal, the greater its value to the community.
D. The greater number of portals available, the greater the potential audience for each.
Question 9. All of the following statements about e-distributors are true EXCEPT:
A. e-distributors make money by charging a mark-up on products they distribute.
B. e-distributors usually operate "private" markets.
C. e-distributors operate in horizontal markets.
D. e-distributor prices are usually fixed.
Question 10. Which of the following is the original social photo-sharing site?
A. Facebook
B. Polyvore
C. Instagram
D. Flickr
Question 11. Which of the following statements about social networks is NOT true?
A. Yahoo visitors spend more than twice as much time on Yahoo as Facebook visitors spend on Facebook.
B. Much more is spent on advertising on portals than on social networks.
C. Facebook's share of the total social market is declining.
D. The response to display ads on Facebook is lower than on portal sites.
Question 12. Which social network functionality allows users to create Web pages that describe themselves?
A. Friends network
B. Profiles
C. Storage
D. Membership management tools
Question 13. Which of the following is an example of an e-procurement Net marketplace?
A. Exostar
B. CostPlace
C. Grainger
D. Ariba.
Question 14. All of the following are benefits of auctions EXCEPT:
A. more efficient price discovery.
B. lower transaction costs.
C. decreased price transparency.
D. increased market efficiency.
Question 15. An example of an indirect good in the fast-food industry is:
A. food-grade paper.
B. fax paper.
C. beef.
D. sugar.
Question 16. Which of the following statements about B2B electronic storefronts is NOT true?
A. They are a predecessor of automated order entry systems.
B. They tend to serve horizontal markets.
C. They are seller-side solutions.
D. They are usually considered a type of Net marketplace.
Question 17. Elance.com is an example of a(n):
A. demand aggregator.
B. auction aggregator.
C. auction solution provider.
D. professional service auction.
Question 18. Which of the following is a community of members who self-identify with a demographic or geographic category?
A. Practice network
B. Sponsored community
C. Affinity community
D. Interest-based social network
Question 19. Which of the following primarily deal with indirect goods?
A. E-distributors and industry consortia
B. E-distributors and e-procurement Net marketplaces
C. Exchanges and industry consortia
D. Exchanges and e-procurement Net marketplaces
Question 20. The fact that participating in an Internet auction means that you will need to purchase a computer, learn to use it, and pay for Internet access, is an example of __________ costs.
A. equipment
B. fulfillment
C. delayed consumption
D. monitoring