Question: What type of information is available on the American Marketing Association website to assist studentss in planning their careers and finding jobs? if you joined a student chapter of the AMA what benefits would you receive? what marketing -mix variable does the AMA's internent marketing effort exemplify.
Based on the information provided on this website www.sony.com, describe Sony's SBUs. Does Sony have SBUs that are divisions, product lines or some other profit center structure within the parent company Sony? Based on your knowledge of Sony as an innobaite leader in the consumer electronics industry, describe the company's primary competitive advantage (ie what makes Sony strategically unique how does Sony's website support this competitive advantage.
Assess the quality and effectiveness of Sony's website. specifically, perform a preliminary SWOT analysis comparing Sony's websites you have visited.