Discussion:
1. Explain how to perform a projected financial analysis. Identify at least one problem that may result from an incorrect projection.
Your response should be at least 200 words in length. All sources used, including the textbook, should be referenced; paraphrased and quoted material should have accompanying citations.
2. Although there are many marketing variables that impact the success or failure of strategy-implementation efforts, two variables are central to the process. What are these variables? Discuss why they are so important.
Your answer should be at least 200 words in length. All sources used, including the textbook, should be referenced; paraphrased and quoted material should have accompanying citations
3. Name five examples of marketing decisions that may require policies. Briefly describe one such policy.
Your response should be at least 200 words in length. All sources used, including the textbook, should be referenced; paraphrased and quoted material should have accompanying citations.
4. Explain the important issues involved in deciding whether to go public, i.e., a private firm considering becoming a public firm. Include cost estimates, advantages and disadvantages.
Your response should be at least 200 words in length. All sources used, including the textbook, should be referenced; paraphrased and quoted material should have accompanying citations.
Ssource listed
David, F.R. (2011).Strategic management: Concepts and case(13th ed.).Upper Saddle River, NJ: Prentice Hall