Q. Show the Nature of Customers?
Nature of Customers: An appropriate media plan should consider the type or class of consumers for whom advertising is to be done. Different consumers be different in their sex, income, age group, personality, educational level and attitude. Based on the consumer traits and consumer groups can be:
- Men
- Women
- Children
- Young
- Old
- High income group
- Professional
- Businessmen
- Middle-income group
- Low-income group
- Literate
- Illiterate and etc.
(a) Age: For advertising for kids-products on television is the best media for communicating message Even in T.V and can be given in carton related T.V channels. IF target audience is young then television, magazines are suitable. If target audience comprises old-age-group then television, newspaper is a good choice.
(b) Level of Education: If target-audience is extremely educated then advertisement must be given in national newspapers, magazines, internet and television. If target audience are fewer educated then local newspaper printed in low-profile magazines, local languages, T.V are best suitable. If audience are illiterate then print-media isn't suitable at this time broadcast media is a good choice.
(c) Number of Customers; If number of aim customers is more in that case mass-media like television and newspaper will be considered. If number of aim customers is less in that case tele-advertising and direct mail-media are suitable.