Q. Nature of Message in advertising?
Nature of Message: If advertising note is informative in nature then newspaper will be suitable. If ad-message is to convince consumers then they require to be given rational-appeal, emotional-appeal, demonstration of product, then television media will be considered for advertising. For instance if ad-message is to inform the potential customers of discount-offers, sale promotion schemes, exchange-offer, festival-offers then it can be advertised through banners, posters, newspaper-inserts and newspaper. If ad-message is to inform and influence for the new product launched by advertiser it can be advertised in newspaper, television. Through T.V advertiser are able to demonstrate the new product show its uses and compare it with existing products as well as create the need for the new product.