Provide a good definition and description of Porter's Generic Strategy that your company is currently pursuing.
Describe the specific Marketing Strategy you are recommending to complement the Porter's strategy the company is pursuing.
Discuss the objectives for the strategy you are proposing
Provide two to three specific (real world) examples of how this marketing strategy is used to enhance Porter's Strategy
Provide an example of how you would use this strategy with the company you are currently employed or for a company you chose in Discussion
This paper should be 5 – 8 pages in length (not including title or reference pages).
Avoid using 1st person style writing – especially since this is a scholarly paper. Instead or using I, substitute with this author or avoid using a specific reference. For instance, Starbucks coffee tastes great; instead of “I think Starbucks coffee is great.”