Problem: You're launching a new organic and vegan chocolate bar that costs you $2 to make and this bar is unlike anything else in the
You're launching a new organic and vegan chocolate bar that costs you $2 to make and this bar is unlike anything else in the market and is perceived by customers as unique. The competition is selling organic chocolate for between $4-6 per bar.
a) Provide three pricing strategies you could explore for this new product
b) For each strategy, provide an example price point for this new product
c) Explain which pricing strategy would you recommend and why?