Provide local experience for a product to a foreign culture


Marketing discussion question

Watch the video titled "How Can Corporate Brands Be Globally Relevant While Locally Applicable?" (4 min 32 s) located below. You may also view the video at https://youtu.be/6wDqOA1KIX0. Using the information from this video and any other resources from this course, recommend two ideas that any U.S. company could use to provide a local experience for its product to a foreign culture

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Marketing Management: Provide local experience for a product to a foreign culture
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