Dominos pizza:
1. Develop a demographic profile of the Domino pizza customer :
Age
Income
Occupation
Education
Lifestyle (activities, interests, opinions)
Describe the motivation of the target consumer.
Why is the consumer buying the product?
What external forces will influence the target consumer as he or she considers the purchase?
For example, will the consumer's culture or subculture or family affect the purchase decision? How?
Describe the consumer's typical consumer purchase decision process?
What is the likely process a consumer will go through in making the decision to purchase the product?