Problem
Company will be General Electric /provide an example about how public relations (PR) principles apply.
Write a 900-word paper in which you examine the following:
• The multiple definitions of Public Relations.
• The connection between PR and the promotional aspect of the marketing mix (advertising, publicity, public relations)?
o How are they similar and how are they different?
o How might PR be more important during a crisis situation for an organization?
The response should include a reference list. Double-space, using Times New Roman 12 pnt font, one-inch margins, and APA style of writing and citations.