Assignment: Customer Experience
Assess the customer experience provided by an organisation of your choice and make recommendations as to how it could be improved.
Your assessment should include:
• A short introduction to the organisation, its products/service and its target market
• Identification of the components of the customer experience (including perception points) that the organisation offers its customers including a customer journey map
• An assessment of the level of customer experience the organisation offers focusing on 2 elements
• Recommendations on how the organisation could improve the experience relating to those 2 elements
Length: 3500 words not including appendices
1. The word limit is as set out in the assessment task and is not subject to variation.
2. The limit excludes the bibliography or reference list, footnotes, appendices and details of the assessment task.
3. The mark to be awarded will therefore be that which applies at this word limit.
Format your assignment according to the following formatting requirements:
1. The answer should be typed, double spaced, using Times New Roman font (size 12), with one-inch margins on all sides.
2. The response also include a cover page containing the title of the assignment, the student's name, the course title, and the date. The cover page is not included in the required page length.
3. Also Include a reference page. The Citations and references should follow APA format. The reference page is not included in the required page length.
• Eligible for tutor reassessment
Learning Outcomes
1 Demonstrate a critical understanding of the scope and core principles of customer experience theory and practice.
2 Explain how this experience can be best planned, resourced, evaluated and managed.
4 Demonstrate an awareness of emerging issues within the customer experience environment.
5 Critically evaluate the effectiveness and limitations of customer experience strategies in a range of different contexts.
Attachment:- References.rar