1. Is an entrepreneur marketer by definition a market driver? Why and why not?
2. Provide comprehensive definition of value proposition, compasses of distinct competitor, sustainable competitive advantage and position
3. Describe the best practice use in concept testing with an example of the company you know?
4. What are the key ways an entrepreneur can market new product and services to business to business (not business to consumer)
5. As an entrepreneur how can you gain the perception of a leadership in public relations?