Homework: The Business and the Failure
Get a jump start on your second homework. Go to the course guide and review the requirements for the Principles and Concepts of Marketing homework.
Now you're ready to get started on the first two slides of the homework. In this homework, you will create an original analysis and PowerPoint presentation containing a minimum of four slides describing a marketing failure. Choose one of the following brand/product failures: Circuit City, Toys R Us, Amazon Fire Phone, or Google+. For additional help with Slides 1 and 2 of the Week 6 homework template:
o Review Chapters 1, 2, 7, and 8 in your textbook.
o Review Growth Marketing Foundations: Failure and Maintaining a Positive Outlook.
o Review Brand Leadership: What Does It Take?
Slide 1
For Slide 1:
o Decide which of the four business options provided you want to assess in this homework.
o Fill in the Required Student items on Slide 1.
o If you want, you can change the slide theme and color, and add slide transitions and animations (these are not required, but make for a nicer presentation).
o If you want, you can add pictures or clipart featuring the business logo, business product, and so forth (these are not required, but make for a nicer presentation).
Slide 2
For Slide 2:
o Examine the business, use the material provided on your business and then complete an Internet search and read what different marketing analyses have written upon your business and its failures.
o Determine exactly what you think the business's primary marketing failure was, using the skills you have learned in this course.
o Assess why you believe the primary failure happened.
o Provide at least one full sentence for each different reason.
Format your homework according to the following formatting requirements:
o The answer should be typed, using Times New Roman font (size 12), double spaced, with one-inch margins on all sides.
o The response also includes a cover page containing the title of the homework, the student's name, the course title, and the date. The cover page is not included in the required page length.
o Also include a reference page. The Citations and references must follow APA format. The reference page is not included in the required page length.