Discussion Post
A. Choose a product or service that you have purchased or are familiar with. You may use a product that you have discussed in previous modules.
B. Describe the product.
C. Search online to find an advertisement for the product, and copy/paste a link to the ad into your discussion response.
D. Referring to the list of possible common advertising appeals from the Module 5 lesson, which appeals does this ad utilize?
E. Then, choose three elements of the promotional mix listed below:
a. Advertising
b. Consumer sales promotions
c. Trade promotions
d. Direct marketing
e. Professional selling
f. Public relations
g. Sponsorships
F. After you have chosen three promotional mix elements, respond to the following questions:
a. What kinds of decisions does each of these areas of the promotional mix include?
b. How is each of your chosen promotional mix elements utilized by a firm to sell your chosen product or service (please provide specific information and/or examples).
The response must include a reference list. One-inch margins, double-space, Using Times New Roman 12 pnt font and APA style of writing and citations.