1. Can culture be a liability for an organization? Explain and provide examples.
2. Provide arguments for and against international trade. Discuss trade agreements such as NAFTA, European union and ASEAN.
3. What do you see as the major stumbling blocks to the successful use of the internal marketing approach? Given the hierarchical structure of employees in most organizations (e.g., CEO, middle management, staff employees), is internal marketing a viable approach for most organizations? Why or why not?