You can choose the following topics for your essay :
The “Domaine Simha” wine company is currently selling the wine to business customers using the direct selling method. To reach their business customers effectively and efficiently and to increase market share, the Domaine Simha has decided to use channel partners. Recommend suitable channel partners and communication instruments to improve market share of the Domaine Simha business. Justify your selection.
You need to:
Identifies all business to business theoretical and practical issues applicable to the question/topic.
Analyses and evaluates all B2B marketing issues and makes focused, meaningful, and perceptive arguments that encompasses the entire scope of the question/topic.
Applies comprehensive knowledge of B2B marketing theories from academic literature to support the argument.
Please effectively use titles and make sure about the good flow of your writing. Writing demonstrates a sophisticated clarity, conciseness, and correctness; extremely well?organized.
Please effectively use titles and make sure about the good flow of your writing. Writing demonstrates a sophisticated clarity, conciseness, and correctness; extremely well?organized.
You are required to conduct some external research and refer literature to answer the essay questions. Please DO NOT overcite the textbook. You are required to use at least 5 key papers from journal articles to structure your arguments. So you need to use citations for any critical point that you raise throughout your discussion. You may consider using the online sources and journals mentioned in the unit outline.