MY PRODUCT IS TOMS THE COMPANY OF SHOE
1- Understanding the customer profile is essential to the overall marketing plan. The customer profiles also help with selecting the correct media for the target markets.
A- Provide an overview of your product.
B- Create and explain three possible profiles for your product's target market/ audience.
2- How can this type of information on consumers be used by the marketing manager in its marketing communications& strategy?
3- What group(s) of consumers would most likely be drawn to the product?
What are some ethical and legal implications? Explain why you are targeting these segments and three possible channels you would use to place your product for distribution to this target market.