Homework: Connecting With Customers through Social Media
Social media has changed the way that companies do business and interact with customers; it has also changed how customers interact with and provide feedback to companies. For this homework, you need to identify one popular social media website and select a company that utilizes this site on a regular basis to interact with its customers. Then, write a 1 to 2 pages paper that addresses the following:
a. Review the company's page on this social media site and explain how they use the site to provide customer service, respond to customer concerns, and highlight customer satisfaction.
b. Based on your review, provide an example of one situation where the company used the site to address a customer concern or complaint.
c. Finally, describe some specific ways that you would use social media to enhance customer service and improve communication with customers if you were in charge of customer service for the company.
Format your homework according to the give formatting requirements:
a. The answer must be double spaced, typed, using Times New Roman font (size 12), with one-inch margins on all sides.
b. The response also includes a cover page containing the title of the homework, the course title, the student's name, and the date. The cover page is not included in the required page length.
c. Also include a reference page. The references and Citations should follow APA format. The reference page is not included in the required page length.