Outcomes of the course:
The learning activities, assignments, and exams in this course assess your mastery of the following learning outcomes:
• To survey current literature in the field of Sports Management.
• To identify main themes and issues and apply course concepts learned in previous coursework.
• To be more interested in the cases and readings that contribute to the discipline and demonstrate how these readings may enhance Sports Management professionals.
• Be able to critically think about, comprehend, and apply Sports Management principles, theories through reflecting on peer-reviewed articles and case studies.
Article 1: Protecting the House of Under Armour(Summary & Critique)
Article 2: Cartel behavior: Amateurism in college sportsIntercollegiate Sports(Summary & Critique for Week)
Article 3: How Curt Flood Changed Baseball Professional Sports (Summary & Critiquefor Week 5 )
Article 4: Revenue Sharing is making an impact
Case Study 1: Tradition vs. Trend: A case study of team response to the secondary market Secondary Markets (Case Study )
Case Study 2: Is sport becoming too commercialised? The Houston Astros public relations crisisCommunication and Public Relations (Case Study).