3 in advertising the use of superlatives and subjective


1. According to the free rider problem, people tend to ____________ the effects their own actions have on the environment.

a Overestimate
b Underestimate
c Worry about
d None of the above

2. If we believe that we currently hold the planet's resources in trust, we'll likely think that:

a We have no obligations to future generations.
b We have an obligation to leave future generations with a healthy planet.
c We have an obligation to leave future generations with an unhealthy planet.
d None of the above

3. In advertising, the use of superlatives and subjective praise, which may seem harmless but can still be deceptive, is known as:

a Weasel words
b Puffery
c Ambiguity
d Subliminal language

4. The requirement of due care:

a Recognized that consumers make purchases from a position of relative vulnerability.
b Recognized that manufacturers must exercise caution to prevent consumers from being injured by defective products.
c Recognized that some consumers might not be able to prove that manufacturers had behaved negligently.
d All of the above

5. Which of the following statements reflects the human-centric view of the value of nature?

a Nature is valuable in and of itself.
b Nature has inherent value.
c Nature is valuable in so much as we, people, find it valuable.
d None of the above

6. Which of the following statements expresses a criticism of regulations?

a The EPA is an organization whose purpose is to enforce regulations.
b Businesses often find loopholes to avoid regulations.
c Regulation violations can lead to monetary fines.
d Regulation violations can lead to criminal prosecution.

7. Which of the following best defines regulations?

a Requirement imposed by a governmental body.
b Encourages voluntary action rather than coercing compliance.
c Programs that charge firms for the amount of pollution they produce
d Programs that sell permits to companies that allow them to produce pollution. 

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Business Management: 3 in advertising the use of superlatives and subjective
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