Propose a new product or service for the new company division. The division should be customer-focused with an innovative mission statement. Ensure that you are differentiating your product or service. Describe how the division addresses customer needs and achieves competitive advantage. Create a vision for this new division that clearly demonstrates your decision on what you want your business to become in the future. Define guiding principles and values for your division; also consider values for culture, social responsibility, and ethics. Explain how the vision, mission statement, and values of the new division align with the company's mission statement, vision, and values. Summarize how the vision, mission statement, and values guide the division's strategic direction.