Problem: The V. Coles Corp. is considering two mutually exclusive projects. The expected values for each project's cash flows are as follows:
Year Project A Project B
0 ($1,000,000) ($1,000,000)
1 500,000 500,000
2 700,000 600,000
3 600,000 700,000
4 500,000 800,000
Management has decided to evaluate these projects using the certainty equivalent method. The certainty equivalent coefficients for each project's each cash flows are as follows:
Year Project A Project B
0 1.00 1.00
1 0.95 0.90
2 0.90 0.70
3 0.80 0.60
4 0.70 0.50
Given that this company's normal required rate of return is 15 percent and the after-tax-free rate is 5 percent, which project should be selected?