Solved: Profitability of opening a niche market business, Marketing Management

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Profitability of opening a niche market business

Problem:

In your opinion, do larger corporations in several niche markets stand a better chance at competing than a company that has one sole niche? Could you explain me why? Also, do you believe it to be a harder task to determine the profitability of opening a niche market business than a business who has a broad consumer/customer base?

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Marketing Management: Profitability of opening a niche market business

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