Book: Professionalism skills for workplace success 4e Personal Brand Statement and Goals for the course— Write a memo with your statement of the personal brand you would like to establish as a professional AND of 3 to 5 SMART goals for what you would like to accomplish during this course; briefly discuss how these goals link to your longer term goals for your academic career beyond this course (completing your degree and beyond)? There is material in Chapter 1 that will help you develop both your personal brand as well as help you understand SMART goals. Remember that this course is designed to help you understand and practice the professional expectations of today’s workplace.