Fancy Lynn:
In response to Marketing Management week 3 Assignment 1 question that you answered, my professor and peer asked these two questions, can you answer them with at least one source for each?
Question 1
Can you think of a recent example of a company in a similar situation? Did they create a new brand or use a Brand Extension? Why?
Question 2
I remember being young and wanting a big drink the biggest I could get. why do you think it is important to preserve the brand equity? and do you think there will be advantages for marketing the new product? what do you think some advantages are to target the different age group?