Positioning on chocolate brands Coles, Cadbury, Margret River
The paper is based on 2 questions:
- Do the products target different or the same type of consumers?
- How are the three products positioned in the marketplace in relation to the positioning options and the positioning strategies?
And I wanna this paper has clearly advanced the understanding of the concept via the literature and discussed in detail the different components of the concept, how the components of the concept interact and how it applies to the products analysed (discussing and showing pertinent examples). The links among sections are adequate. Writing is easy to follow. Grammar and spelling accurate.