Product: Honey Bunches of Oats Cereal
**** Marketing Mix
Product Offering - Things that should be included, name, features/attributes, packaging and any other things that makes this offering unique and increases its ability to satisfy target market needs. Picture of product should be included.
Distribution - Explanation of distribution system- direct or indirect
Name the major type of intermediaries if indirect.
Pricing - Give price per unit/box. Explain pricing strategy. What is the markup at the retail level. (hint: ask manager at the store).
Promotion - Explain all the promotion mix elements currently being used. Need to justify the reason different promotion mix elements chosen. Attached a link to a commercial video would be something good to do.
Market Opportunity Matrix - Explain growth strategy that has been used to grow this brand in the past 5- 10 years
Market Penetration
Market Development
Product development
Diversification
**** Suggest 2-3 ways to improve one or more aspects of the marketing mix give some of the changes in the marketing environment in the past 4-5 years. Make sure that you explain the need for the improvements.