Product development and the stage-gate model


Below is a question I have come up with regarding product development and the stage-gate model that I feel will significantly improve my understanding of product development. Your expert assistance is very much appreciated.

Use the conceptual framework of Stage 1 and Gate 1 to generate and evaluate three or four new product development ideas. This process should filter out all but one idea. Once you have completed this process:

Q1. Describe the first stage and first gate of the process, explicitly linking the concepts of the Stage-Gate model to practice.

Q2. Explain the inspiration behind each idea, and describe the process/source used to generate each concept.

Q3. Summarize the business case for the selected idea, providing the rationale behind its selection.

Q4. Evaluate how the product development process differs for new and existing products, and relate these differences to your selected idea.

Q5. Assess the selected idea's probabilities for success.

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Marketing Management: Product development and the stage-gate model
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