Identifying a new marketplace for an existing product


Please provide feedback regarding the following questions.

Task 1. A description of the research methodologies you would employ if you were going to conduct an actual market survey.

Task 2. A description of the research instrument(s) you would employ.

Task 3. A listing of the types of secondary information sources you would evaluate.

Task 4. An assessment of the major factors involved in identifying a new marketplace for an existing product.

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Marketing Management: Identifying a new marketplace for an existing product
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