Process relate to the strategic planning process


I want at least 150 words for each question.

Question 1. How does the strategic marketing process relate to the strategic planning process? Is it necessary that the marketing strategy be linked to corporate strategy? Why or why not?

Question 2. Do you think social media tools like Facebook, Twitter, and blogs can be used to enhance an organization's image and create competitive advantage? Why or why not?

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Strategic Management: Process relate to the strategic planning process
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