Task: (Target Audience & Competition) What are the components of the process of developing a Comprehensive Strategic Marketing Plan?
1) How do consumers make purchase decisions?
2) Discuss the concepts of "needs" and how these needs fit within the stages of the consumer behavior model.
3) How would it apply the above discussion to any product/service's target market and the competition?
4) Does it makes sense to research real companies and products that might be considered competitors?