Problem:
Marketers must understand the tools of their trade. research the essential marketing tools, then create a report in which you adress the following questions:
1. What is the overall purpose of a marketing plan?
2. How do a merketing plan and strategic marketing plan fit together?
3. What are some legal or ethical issues you may need to consider?
4. List and discribe the various componets of a strategic marketing plan? this portion of the project provides a framework for the remaining work.
5. Your report should include a reference list. All research should be cited in the body of the paper, as a minimum 1 per paragraph. Use APA format.