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Problem organizational buyer behavior- why is the concept

Problem: Organizational Buyer Behavior

Marketing to organizations is significantly different from marketing to the consumer. This discussion will focus on issues such as derived demand.

Topic 1:

Why is the concept of derived demand so important for companies selling products and services to other organizations? What is an example where an industrial company has benefited from changes in end-consumer demand?

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Marketing Management: Problem organizational buyer behavior- why is the concept

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