In this assignment, assess the performance metrics that can be used to evaluate the success of innovation and marketing. The assessment must include:
Discuss the importance of metrics
Discuss/assess at least five metrics to measure innovation
Discuss/assess at least five metrics to measure marketing strategy
Recommend the appropriate metrics to use for your company
Support your paper with a minimum of three (3) peer reviewed articles published in the last five years. In addition to these specified resources, other appropriate scholarly resources, including older articles, may be included. Organization health care.