Problem on firms marketing dashboard


Question: If a firm's marketing dashboard displays a BDI of 90 for a consumer packaged good such as Hawaiian Punch, this indicates which of these? Multiple Choice a weak brand position in a segment above-average product category purchases by a market segment below-average product category purchases by a market segment a strong brand position in a segment There is not enough information to make any conclusions.

 

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Marketing Management: Problem on firms marketing dashboard
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