Assignment task: Product Dove and McDonald
Describe the needs identified by Abraham Maslow (you must cite a source that explains this theory) and then describe how Maslow's Theory applies to each ad. Explain which consumer segment is being targeted.
Find an international version of one of the prior selected advertisements. What differences do you detect in the international version of the ad? Explain this information in full paragraph format.
How did the underlying aspects of marketing and psychology utilized in the advertisement change? Explain this information in full paragraph format.