Solved: Probablility sampling-nonprobability sampling, Marketing Management

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Probablility sampling-nonprobability sampling

Question 1. Which problem would best be addressed using a probability sample? Why? What type of sample would you suggest and why?

Question 2. Which problem would you address using a nonprobability sample? What type of sample would you use and why? What can you gain by such an effort?

Problems:

A) Will the restaurant be successful?

B) How should the restaurant be designed?

C) What should be the average price of entrees?

D) What is the optimum location?

E) What are the best promotional media?

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Marketing Management: Probablility sampling-nonprobability sampling

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