Problem: Action-Cal has been on the market for six months, and it's a runaway success! Not only is it popular with your initial target group, 'tweens, but the newly-launched "light" (low-fat, low-sugar) version is a hit with women in the 18-25 year old age group.
Conglom's marketing director presented "The Action-Cal Success Story" at a conference and was approached by several European distributors. They expressed interest in taking Action-Cal overseas. As a marketing strategist, what will you need to consider when contemplating entering the international marketplace?