Prioritising the customers
It is difficult to give the same importance to all customers. One could think of the old proverb about the individual rank in the organisation is "If everybody is somebody, nobody is anybody" to suit the situation of the customer. If all the customers are considered equal then the project team may have a task which may not be possible while applying to limited project resources during the project implementation. The project team must also prioritise the customers. The main purpose is to obtain an understanding of the relative importance of all the customers. These customers may have been recognised by the team during the recognition process. The resulting priorities will have to be a source for the reflection. A customer ranked very low in the priority may not be a genuine customer. The team will have to review the specific customer and also determine if it has to be removed from the list or it may also be that the team did not fully think about the potential influence of the customer. In either case, the team will have to keep in mind that the one, single customer who may play spoil sport that could cause the project to stop the work.