Principles of Marketing: Marketing Plan Project
The marketing plan project will consist of, but not be limited to, the following sections: Table of Contents; Situation Analysis; Key Financial
Objectives: Target Market; Objectives, strategies and tactics of the commendation disciplines that you are using and a budget page. The project will be graded on each student ability to:
1. Identify the appropriate text material wIlich relates to the product.
2. Correctly and clearty describe the chosen product in terms of the text material.
3. Communicate the information in written kern.
Written Report
The written report must be typed, clear and readable. Any form is acceptable, as long as It clearly communicates meaning. Some things require explanation, some do not.
I expect that the report will be 5-10 pages In length, but the grade will based strictly on content. There will be deductions for including non-relevant material.
Product or Service Choice:
The easiest products to do are Often the most popular---and most hearty advertised. However, the main reason to choose a product is that you have interest in it, and would like to learn more about It.