"The Role of Culture on International Business" Please respond to the following:
- Imagine you work for a U.S. based organization that is considering expansion into Saudi Arabia. Examine the different methods for assessing the cultural context of a society, such as Hofstede, Trompenaar, and others discussed in this week's reading, and determine the method that you believe would be the most effective for your organization to apply. Justify your response.
- From the e-Activity, compare and contrast Renault's and Nissan's overall cultural environments. Specify key strategies that an auto company such as Renault-Nissan could use in order to transcend national culture and still operate across boundaries with the full integration of functions and with global economies of scale.