I need assistance in elaborating on the Product, Place/Distribution, Promotion, and Price Strategies section of a marketing plan.
The marketing plan is about the "Com scanner tablet" a tablet computer will be introduced shortly. It will have variety of features such as touch screen functions, will recognize handwriting, entail a high definition display, a wireless mobile browser, and have e-mail and social media devices. The tablet will have messaging, video calling, and speakerphone functions. The com scanner tablet will enable GPS navigation, e-book reading and scanning ability. The tablet will enable the downloading of applications, will have a media player functions and will have a battery life between four and ten hours. The tablet will also have a docking station with full QWERTY keyboard and USB port.
It must contain the following sections:
- Product Descriptions and Product/Service Mix Strategies
- Product/Service Determinants
- Creating a Brand Image
- Maintaining Brand Image
- Branding Concerns
- Distribution Strategies
- Channels, Mass, Selective, Exclusive
- Promotion/Integrated Marketing Communication
- Advertising Strategy/Objectives
- Push and Pull
- Media Strategy
- Advertising Execution
- Sales Promotion
- Direct Marketing
- Public Relations/Strategies
- Positioning
- Dynamic/Static Pricing Strategies