Price is an important element in the marketing mix and, Operation Management

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Price is an important element in the marketing mix and

Price is an important element in the marketing mix and managers devote many resources to establishing a price for a product or service.

Discuss the elements that make up a price.

Discuss the objectives a firm has is setting price.

Describe the demand curve and its role in pricing decisions.

And, once we set the price then various breakdowns can be used for sales analysis depending on the nature of the company and its products. Describe a situation (1 for each) where each of the following breakdowns would yield useful information. Explain whyby geographic region

by product

by customer

by size of order

by size of sales rep commission on each product or product group

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Operation Management: Price is an important element in the marketing mix and

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