For the following assignment in approximately 1500 word report. Please confirm topic first out of adidas or johnson
This report must be presented in a professional academic report manner, including the following:
• cover page,
• table of contents,
• use headings/subheadings,
• include page numbers,
• formatted with square paragraphs
• etc.
A1) Individual Report:
• This is an academic assignment, thus you should refer to a number (at least 10) of academic sources (journal articles, text books etc.).
• It is assumed that a student will visit a minimum 5 organisational related sources (reports, websites etc.) these are not counted in the minimum 10 academic sources.
• Referencing must be in APA6 or Harvard style
Organisation Choices:
Pick one of the following to complete your individual assignment on:
• Adidas
• IKEA
• Johnson & Johnson
• Mattel
• Nestle
• Sony Music Entertainment
Organisation Analysis:
• Analysis and key points identified should be compared/contrasted against the academic literature
• Do not repeat large parts of organisational history – this demonstrates no analysis
• The focus should be on intrapreneurial activity and innovations.
Recommended Report Structure:
• Introduction (to the report, identify the purpose and introduce the organisation this assessment will focus on)
• Organisation Innovation (this section may use subheadings)
o The intrapreneurial/innovative process this organisation implements
o Intrapreneurial/innovative lessons learnt (this must be supported with academic literature)
o Why these lessons have made the business more successful (a comparison to other organisations in the same industry would be helpful here)
o Why it would be difficult for another firm to adopt some of this organisation's success factors (key intrapreneurial activities/innovations)
o Explain how these difficulties (identified in point 3) could be overcome (minimum 3 recommendations)
• Summary
• Reference list